Recently, “the eye of Zhengzhou”-creative all-media screen created by HES Group was lit up for the first time and a colorful live broadcast welcomed the arrival of the New Year along with the public.In the nearly month since the screen was successfully lit, Zhengzhou daily, Zhengzhou evening news, Zhengguan news, Zhongyuan network and many other mainstream media all gave related reports, with more than 30 drones for multi-angle aerial shooting, “the eye of Zhengzhou” `s related dazzling videos and topics were frequently on hot search,becoming one of the best hot spots landmark of Zhengzhou in 2022.When night falls, lights up,there will be citizens visiting to see the 3822 square meters creative "China screen king".Passing citizens have all raised mobiles phones shooting photos and said: " the eye of Zhengzhou in west and “great corn” in east will become Zhengzhou`s new landmarks of Henan province!”
On October 19,2021, Publicity Department of the Communist Party of China,Ministry of Industry and Information Technology,Ministry of Transport,Ministry of Culture and Tourism,National Radio and Television Administration,China Media Group, jointly issued the notice of " thousand screens in hundred cities" UHD video landing promotion activities" , supporting cities setting up UHD public screen.By showing the social core values, the Party's construction, Beijing Winter Olympics and cultural tourism with quality high definition 4K / 8K content, giving full play to the current policy propaganda, public welfare and carrying forward the socialist core values in main position, main channel, carrying forward the national spirit, presenting Chinese culture,further enhancing the permeability of ultra high definition video industry.
Zhengzhou is the provincial capital city of the Central Plains, and the Central Cultural Area (CCD) is the key area of Zhengzhou in recent years.To follow the urban development planning, highlight the technology-innovation characteristics of Zhengzhou , presenting multi-dimensional culture, HES Group actively response to national policy requirements, undertaking Zhengzhou central cultural district (CCD) newspaper building smart lighting project —— “the eye of Zhengzhou”which is a full media big screen project, further stimulate the urban development`s vitality and power, improve the level of urban science and technology innovation.
Zhengzhou Central Cultural District (CCD) Newspaper Building
“The eye of Zhengzhou” creative full-media screen is composed of two large vertical screens on the east facade of Zhengzhou Press Building. The two screens are 49 meters wide and 78 meters high, with a total area of about 3,822 square meters. It is worthy of the name of the "King of Screens in China".At the beginning of the project, the facade of the building of the newspaper Building has been completed. The technical personnel of HES Group conducted a field investigation and predicted the various installation nodes according to the situation of the curtain wall, and finally set a safe and efficient 22-day construction plan to ensure a gift for the New Year.In the process of project construction, HES Group gave full play to the advantages of technological innovation, using the smart control system to divide “The eye of Zhengzhou”screen into single screen play animation and double screen play video effects, deeply dig more video creative space and potential, thus achieve "high definition, efficient, high energy" video linkage effect.
“The eye of Zhengzhou” creative full media screen follows the government guidance, market operation,multi-parities linkage, and the principle of improving development, not only embodies the rich cultural confidence of Zhengzhou , but also gives full play to the propaganda of Zhengzhou city image of its main position, main channel, main role, becoming the "traffic password", to attract passenger flow, boost consumption, enhance the vitality of the city. HES Group takes the urban development of smart technology as the construction concept, through the successful experience of building “The eye of Zhengzhou”, promoting the integrated and innovative development of "Smart Light Art + UHD creative full media" in multi-business fields, and forms new business forms and new models that can be copied and promoted.
In the future, HES Group will also promote information consumption, rely on the "three smart systems and one platform" smart service ecosystem, using the Internet of Things, big data, cloud computing, AI and a new generation of technology enriching UHD audio service scene, promoting "night economy", releasing "hot spots" potential , powering consumption growth point, boosting domestic demand, creating more city culture`s new card of prominent cultural heritage and fashion technology .
(Please indicate the source of the reprinted text , some pictures are from the Internet)
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